How not to get lost in the fashion jungle

The terminology of fashion is a secret language, which is often understandable only to fashion experts and serious fashionista’s. It is easy to lose yourself in today’s fashion world without knowing some basic fashion-related terms.

Haute couture

The term haute couture is used very often when talking about fashion. This word is used to describe custom-fitted clothes made from luxury fabrics beautifully decorated and having an exceptional design. However, this is true only partially. In France, the term haute couture is protected by law and can be used in advertising only by the members of the Chambre syndicale de la haute couture. The list of the members is updated every year.  There are fourteen brand names included in the list which was officially published in 2011; among the other famous names there are Chanel, Christian Dior, Givenchy, Jean Paul Gaultier, Giorgio Armani, Elie Saab, Valentino and others. It is difficult to earn the name of the high fashion designer and high standards are applied to the applicants. Fashion house must have an atelier in Paris. At least 15 professional pattern-makers and tailors should work in the atelier.  The clothing should be cut, sewed and decorated by hands. Each season the fashion house must present two collections for spring/summer and autumn/winter. Each collection should include at least 35 models for daytime and evening wear.

High fashion is live for already 150 years. Its father is Charles Frederick Worth who was designer creating exceptionally luxurious clothing. He is also referred to as the king of crinoline.


Practical fashion, which is usually referred to as pret-a-porter or ready-to-wear. This definition is related to the commercial manufacture of clothing and accessories. Unlike the haute couture, pret-a-porter clothing is made in thousands of units, can be sewed easy and quick, and correspond to the common fashion trends, standard figure sizes and the taste of mass consumer. The collections of pre-a-porter are presented twice a year in the fashion weeks in Paris, New York, Milan and London.

Fashion weeks

It is probably the most important event in the fashion industry. It attracts famous fashion designers, fashion critics, journalists, clothing manufacturers and celebrities interested in fashion. Fashion weeks takes place twice a year in the metropolitans referred to as fashion capitals – Paris, Milan, London and New York. Fashion week is a perfect chance for fashion houses, designers and brands to introduce their new collections to influencers of the fashion business. Spring/Summer fashion weeks takes place in September and October, while Autumn/Winter collections are presented in February and March. The main trends of the warm and cold seasons of the year are presented during these fashion weeks. The guidelines drawn during fashion weeks are later followed by clothing manufacturers and fashion magazines. Fashion weeks are also organized in other cities of the world, for example in Miami, Rio de Janeiro, Berlin and Delhi.

Pre-fall collections

In order for fashion addicts not to get bored waiting for fashion weeks, during the time between the season collections designers introduces pre-fall collections. These collections appear in December and January. It is kind-of a prelude into the Autumn/Winter season, which sheds some light on the directions and trends chosen by the designers when creating main collections. Along with the newest clothing designs goes newest jewellery designs which also draws the guidelines and trends for those interested in jewellery pieces, such as pendants, rings, earrings, necklaces and other jewellery.

Resort or cruise collections are usually introduced in July and reveal what kind of clothing designers recommends for the next summer. Pre-fall collections are usually much more modest that the main collections and are more suitable for an everyday wear.

Vintage or retro?

These two terms are often used wrongly when talking about old-style clothing and old clothing. It should be noticed that only clothing and accessories made in 1920-1980 can be attributed to the category of vintage clothing. Vintage clothing can be either new clothing or used old clothes. It is wrong to say that the clothes are vintages if they are only a few years old or clothes that simply look old. Such clothes can only be called vintage-style clothing. You will definitely not find vintage clothing in the common shop. Real vintage clothing can be found in the second-hand shops, flea-markets or specialized shops of vintage clothing.

The term Retro refers to the newly made clothing imitating the style of the previous epochs. It can be, for example, a retro style hat or shoes. Repro is a term which is used rarely as an abbreviation of the term reproduction. Repro is the exact copy of the clothing or accessory which was made in the past.

A new strain of unisex

The word unisex is used to describe clothing, accessories, haircuts or perfumes that suits both women and man. The term appeared on the fashion dictionary in 1970’s when the designer Pierre Cardin introduced a collection of universal clothing suiting for both sexes. Back in the days it evoked a scandal. However, a decade later unisex style has become a part of the fashion.

Lately the boundary between what is feminine and masculine have erased at all. Men are borrowing the ideas from a women wardrobe while women are happy wearing men’s clothing. In 2009 a new strain of unisex style has arose – its tomboy style. The popularity of this style has increased even more because of the tomboyish models. Instead of trying to look more feminine, they are wearing clothes which seem to be stolen from their boyfriend’s wardrobe.

Fashion victims and fashion icons

People are constantly searching for idols, who they could replicate. A hundred of years ago when there were no movies, television and the glamour of the magazines, ladies tried to look like a high society woman, actresses or ballet-dancers. After the cinema and later television has gained its popularity, ladies started to copy the looks of famous actresses, singers, politicians and athletes. However, the fashion icons are only those who had an influence not only to individual admirers, but to the whole fashion industry. Actress Audrey Hepburn and the first lady of the USA, Jacqueline Kennedy, are both real fashion icons.

Often a young, stylish, popular, wealthy party lions having a good taste, wearing branded clothes and sitting in the first rows of each fashion presentations are also often referred to as fashion icons. However, such ladies are also often called the “it girls”. There are also fashionistas, who are blindly following the fashion trends.


Mens fashion trends Autumn 2012

It‘s not a secret that you can predict what will be seen on women prêt-à-porter podium after a sneak into Men‘s fashion weeks. The ideas, themes, textures and sometimes even colours repeats themselves, however it is rarely possible to draw the exact parallels. However, this is not true this season. It can be said jokingly that she will want what he is wearing and on the contrary. Let‘s say, that the trend of black, which reminds of the “Matrix”, not only will decorate the wardrobes of the elegant ladies but it will also allow their men to feel like heroes. Gentle silk velvet as well as accents of fur is not an exception, because it will seduce representatives of both sexes. Maybe the jokes of men fashion creators and childish decorations on serious men clothing, bringing them back to the childhood, drops out of the context. However, it is to some purpose that strict trouser suits are taken over by women, who let their men to rediscover a pleasure of playing and experimentation with fashion, which is extremely favourable this season for those in search of novelties.

mens fashion 2012 autumn

One of the very first trends noticed on the catwalks of Milan and France – unexpectedly high waist of men trousers, interesting proportions and style of trousers. Without any doubt this had an impact of Retro. It’s all about the return of the ideas from the 80’s, when men were eager to match splay high waist trousers with stylish unbuttoned shirt and wear a corduroy jacket of interesting warm shades this way replicating the look of the “Miami Vice” characters. Nonetheless, the high waist trousers this year will be loved by minimalists, or by men fond of abstract fashion, in love with the collection of “Lanvin” fashion house. These trousers will be matched with white shirts, straight-cut jackets and buttoned sweaters.

One of the most cheerful topics of the forthcoming season should catch your attention – these are childish accents which are given by the designers even to strict-cut shirts and suits. While the designs of men’s clothing fashion are becoming more free, the men’s fashion designers plays bravely with the decoration of textures, the selection of interesting themes and even amazes and puts a smile on our faces when we ar watching at the clothing which is ready-to-wear. For example, the fox appears on the men’s shirt from “Burberry Prorsum” collection, and the birds land on the coats and suits of “Dior Homme”. Even Tomas Maier from “Bottega Veneta” decided to play with Italian suits and decorated them with huge dots. Meanwhile, Belgian fashion designer Raf Simons dressed men with a boyish short-suit. However, the biggest surprise was presented by the fashion house “Jil Sander”. The serious and aggressive collection of men’s clothing appeared to be childish after the models turned their backs on the catwalks – the backs of the leather coats were decorated with a playful embroidered whales and other creatures.

There is another trend that jazz up the mood – it’s plenty of colours and patterns which bloomed in men‘s fashion. This time not only the tiny accessories, jackets or shirts were decorated with eye-catching colours, abstract ornaments or repeated various nature motives but also the whole suits. And although such suits are not recommended to the lovers of formal fashion, the representatives of creative specialities should easily fall in love with these, because bold colours always leaves an impression and, if necessary, such suit can be divided into parts or even matched with figured black and white suits. Of course, the colours of the accessory and footwear worn with such clothing should be of a much softer.

If you have an opportunity – do not be lazy and ransack the wardrobes of your parents and grandparents and search for one of the most important accents of autumn and winter – old-school military coat. An elegant silhouette of such coat or nice furry collar today can be matched not only with the classic trousers and sea-boots but also with the jeans and footwear decorated with metal. These fine style coats with two rows of buttons or coats tightened around the waist that appeared in the collections of almost  all famous designers (not to talk about the fact that there are in the centre of „Prada“ collection“) can surprise with its colourful accents and the matches of classic neutral colours. These pieces of art will definitely be loved by your future grandchildren, because fashion repeats itself…

It was mentioned lately that men’s fashion is getting braver and is stepping outside its shell offering newer and more interesting designs. However, it doesn’t forget to treat its lovers with interesting colours. One of such colours is dominating woman’s collections – the colour of red wine. This colour will add a subtle taste of careless elegance and luxury – we wouldn’t be wrong saying that this colour if perfect for velvet jackets, leisure shoes, shirts and even leather handbags. More conservative offer would be very dark blue colour, which would look like black in the dim light. Cheating the audience this way, designers attempted to make an illusion that the whole combination of outfit would be made only from this colour with only small exception to gloves and accessories. Such dark blue is a great choice for men who are bored with black suits. However, the common dark blue colour doesn‘t seem appropriate for the cold season of the year. Another trend is brown shades in outdoors clothing. It is interesting, that this season designers were willing to reject traditional black or grey jackets and coats and instead have chosen cosier and warmer-looking light brown hues such as “cafe-au-lait”, sand, camel wool or milky chocolate.

It can be stated that the endeavours of fashion creators to “domesticate” the new textures to a men‘s fashion has got most attention of fashion experts. It was not until today when the velvet, which used to be treated as a symbol of luxury and special occasions, has moved to the section of everyday clothing. Various designers coloured it with different shades, sewed jackets, half-length coats and everyday accessories. Of course, the evening suits wasn‘t left aside. “Gucci” and “Dolce & Gabbana” embroidered these suits with love using golden threads and treated it elaborately so that the “black tie” dress code jackets could make a man an evening centre of attention. The fur wasn‘t left aside – although this time it wasn‘t used so often, but it was more impressive and luxurious. Although accents of fur were noticeable in some collections, the designer Veronique Nichanian from “Hermes” has offered an exceptional astrakhan coat. However, one of the biggest trends this year is black leather, which reminds us of “Matrix“. It seems that it was used for everything. Men on the catwalks of „Yves Saint Laurent“, „Jil Sander“ used to wear full leather suits with matching coats and footwear. Black leather became the main accent and the symbol of power on the catwalks of other fashion houses

Jewellery trends around the world

You love modest classic pieces of jewellery such as pearl pendants or tiny golden studs, while your best friend loves to decorate her hair with roses an wear other bright jewellery such as hoop earrings and multi-layered necklaces. Of course, there is no accounting for tastes. The jewellery trends and habits of wearing jewellery vary depending on the country.

French ladies bows towards the light style: they choose glittering jewellery and vary their jewellery from day to day.

Image: one of the most popular fashion bloggers in France The Cherry Blossom Girl and her look “Mermaid”

Italian women love a little bit more massive jewellery. Big rings, thick necklaces with sophisticated pendants as well as jewellery made of large stones are only few from the list of their favourites.

Image: popular fashion blogger in Italy Chiara Ferragni and her look on 4 August, 2012

British women love jewellery made of gold and silver as well as unique hand-made jewellery. The variety of designs from tiny earrings to chunky bracelets and necklaces can be seen complementing the look of a beautiful British lady.

Image: Brittish blogger Paula aka PinkBow

German‘s are crazy about white gold with diamonds. According to the representatives of this country – it is inappropriate to wear jewellery made of yellow gold.

Image: German blog about fahion LesMads.

Scandinavian‘s loves extremeness. They usually choose either modern, minimalistic jewellery or ethnic jewellery, sometimes decorated with nature motives.

Image: Best Finnish fashion blog Helmi Otsalla.

Ladies in the United States adore brand jewellery. They especially love their native designers. Even a diamond can have a name in the USA. The best jewellery is of course the one packed in a blue box 🙂 And yes, I am talking about “Tiffany & Co”!

Image: One of the most popular USA fashion blogs PrettyShinySparkly

What about Russia? A huge part of Russia is covered with snow. Is that why Russian ladies couldn’t live a day without warm yellow gold jewellery and lots of sparkles?

Image: Russian fashion blogger Juliet Polilova

It doesn’t really matter where the lady is from, the taste for jewellery depends on the personality, and country border’s doesn’t really matter in this case. Each piece of jewellery is unique in its own way and each will find its wearer – no matter where in the world she lives 🙂

Waiting for the ring

There will never be enough of shoes and accessories in a wardrobe of a lady. Is there anyone who could contradict? I don’t think so. It is a privilege, necessity and a pleasure for ladies (as well as for men) to perk up. Everyone who has at least a tiny sense of style can play with accessories and surprise with a new look each time. My favourite of all the accessories is a ring. Does it mean that I am waiting for an engagement ring from my one and only? Or does it mean that I’m seeking for power and fame?

The history of ring has started in the ancient Egypt. Already back then it was believed that the “artery of love” begins at the ring-finger and goes straight to the heart. That is why the wedding band is worn on this particular finger. The more luxurious and fancy the ring – the better it was. The tradition of giving a ring to the partner on the wedding day originated in the Ancient Greece. The iron or bronze ring used to be a symbol of the strength of marital ties. The emergence of Christianity didn’t manage to supplant this tradition and the wedding band exchange is now known as one of the main sacraments of the Church. A bishops or higher-ranking priests also used to wear rings, which used to be either of authority for clerics or as some other special religious symbol. Such religious rings were called Episcopal rings. Signet rings used to show the dependence to some particular family or organization. Even the kings or generals used to wear rings as symbols of power, authority and strong arms. Signet rings might bear a family coat of arms, and it therefore can be used to imprint a wax seal. Some signet rings have engraved initials of the wearer and can are known as an initial rings. Therefore, the ring is not just a sign of style and fashion it is also a special in its meaning decoration.

Signet ringsEpiscopal rings

There are a lot of types of rings designed for different occasions, indicating some particular profession or estate or simply different in their texture, size and decorations. Engagement rings are usually solitaire rings with the diamond gemstones and are given as a sign for a woman by a man to meaning her engagement to be married. Wedding rings are also called wedding bands are presented in a marriage ceremony and signifies marital commitment. Wedding bands unlike the engagement rings are worn by both partners. Toe rings are mostly worn by Indian women who are married, however, nowadays this type of rings is becoming more and more popular among young ladies around the world.

Engagement rings

Wedding bands

There are also some interesting types of rings such as purity rings, worn as symbols of virginity, poison rings, having a hidden container, usually in a bezel, with poison in it. There are also cocktail rings, which became popular around ninety forties and ninety fifties, and were worn when going to cocktail parties. You can tell cocktail ring by the single oversized stone and surrounding tiny stones. Cocktail rings, cluster rings or dinner rings are the same type of rings – with a large centre gemstone it makes a perfect final touch to an overall look.

Cocktail rings

Massive rings are my weakness. It doesn’t really matter if it has a green, blue or black inlaid stone or is it a huge flower, lips, cherries, owl, skull or other figurine. It can be either square, oval or triangle in shape, decorated with sparkles and glitters or with a tiny mirrors or paintings – it doesn’t matter. I love all the massive rings. The most important for me – it should be seen from far away. And although I sometimes try really hard to match it with my overall look, it sometimes happens that the ring simply drops out of the context. But the result is then even better!

In case you are not afraid of risks, try wearing two massive rings on one hand simultaneously – you will definitely get noticed.

Want to kill two birds with one stone? Not literary of course and without using your ring with the stone 🙂 If you say yes then try wearing a double finger ring. These are two rings connected into one ring and worn on two fingers. Every time I see such ring it reminds me of Snoop Dogg and a recent story with rapper 2 Chainz, who was arrested by the security at the LaGuardia airport for having a four-finger ring in his Louis Vuitton bag 🙂 It was suspected to be a brass knuckles, which might be used as a weapon.

Double finger rings

If you are not too keen on wearing massive rings, there are still plenty of options for you. Decorate your fingers with subtle and interesting rings – either with a small but bright eye, a shiny little bow, leather flower or with your initials. Maybe you would love having a ring wrapped around your finger as a snake or a leaf? It can cover your whole finger as well as cover only the part up to the first joint of your finger. A few parts of the ring connected with a chain look even more unique and gives you a look of a saucy girl.

Still haven’t found your type of ring? There is one more type I want to mention. Wear a multiple rings on one finger. It will create an especially subtle look. The ring doesn’t necessarily have to be of the same kind, but it should somehow complement the other ring. Celebrities love mixing and matching different rings on the same finger. It’s your choice whether it will be different ornaments, stones or colours.

Multiple rings

The ring topic is inexhaustible, the variety of their shapes, designs and styles is immense and there is a great selection for even most whimsical tastes. But let’s just keep it for the future posts 🙂

Yor voice! What kind of rings do you like the most?

Gemstones: Ruby

Rubies are one of the most precious gemstones in the world. It is a second strongest mineral according to the Moh‘s scale after diamond. Chemically ruby gemstone is aluminium oxide having particles of chromium, which is why the colour of ruby is red. Ruby is found in either large pieces or small particles all around the world. Today, the best, brightest, most beautiful and most expensive rubies come from its homeland Myanmar (Burma). The ruby of Myanmar is unique because of its “pigeon blood” colour which ranges from ripe raspberry to blood red. The ruby gemstone is found in Afghanistan, Australia, Cambodia, India, Pakistan, Russia, Thailand, US. Ruby gemstone together with diamonds is mostly used in jewellery making. Rough, uncut ruby is relatively easy to get and not too expensive. It is used in crystal-healing.

Meaning of the name and place in history

Ruby gemstone got its name because of its red colour. The gemstone was named by the Greek philosopher Teophrast. In Italy huge bright red transparent ruby gemstones were called carbuncles, while in antiquity it was called anthrax, meaning flaming coal.
Ruby is a symbol of wealth and in Sanskrit “Manikija” means ‘the tsar of colours”. Another name of ruby that is also derived from Sanskrit – “Ratnanaijana” – has a meaning of “the lord of jewels”.

Ruby was recognized as belonging to the corundum species only in 1800. Before this happened, red spinel and red garnet were both also designated as ruby.
The colour of the ruby gemstones is provided by the substance chromium or iron (in case of brownish tones).

Rubies of the enormous size and beauty were also kept in the treasure-houses of Iranian sheikhs. The crown of Jekaterine II was decorated with a pigeon egg size ruby which was given to her as a gift from the king of Sweden Gustav II during his visit to Saint Petersburg in 1777.
Ruby was long known as a gemstone of queens and kings, therefore it was used t decorate the crowns and diadems. Rubies are the gemstones that are mentioned in the Bible and Old Testament most often. According to the Old Testament, God has put ruby, the king of gemstones, on the neck of Aaron.

Real or fake

Biggest rubies yet discovered are Rajaratna ruby which is 2475 ct. and Neelanjali ruby – 1370 ct.
The small inner defects can be removed during heating.
Huge and transparent rubies are as rare as diamonds. However, fancy diamonds are much more expensive. Matt and semi-matt rubies are less valued. Artificial rubies are used in the manufacture of lasers.
Sometimes there are a particles of rutile (titanium oxide) found in rubies, which catches the light and creates hexagonal star. This phenomenon is called ruby stars. Rutile is one of many additions which can change the colour and clarity of the gemstone. These additions help to tell whether the gemstone is real one or fake.

Medical and magical powers of ruby

Since the ancient times ruby was known as a stone having magical properties. The ruby stone is a symbol of the passionate and deep love, wealth and power. This gemstone was used to stop the bleeding, to recreate the memory, to improve concentration, to inject the sparkle, happiness and courage. It is believed that ruby protects from negative energy, physical attacks, anger, envy, and strengthens the person during the quarrels. Ruby gemstone will give its carrier dignity, tenderness, doesn‘t let to be sad or depressed.

In today’s crystalotherapy ruby is recommended as a treat against the blood viral diseases, especially flue, anaemia, paralysis. It strengthens immunity, heart, removes toxines from the organism and raises the blood pressure. Ruby elixir gives blush to the cheeks, eliminates the signs of tiredness from the face.

It is believed that the ruby stone will attract luck and success in love. Men used to give a ring with a flame-red ruby gemstone in order to achieve a mutual love. It was believed that ruby protects its owner from lightning and floods, from intruders, from accidents during horse-riding (the curbs of the horse were decorated with ruby and turquoise gemstones). People, who were afraid that they can be poisoned, believed that submerged in a glass of poisoned drink ruby changes its colour. The magic properties of the ruby stone promised achievements, love and happiness.

Ruby in dreams

To see ruby gemstone in a dream means that the luck will accompany you in work and in love.
If you dream that you get a ruby ring as a gift – the passion will change your life, and even will cause envy to some people around you. This dream could also mean an improved relationship between the family members.
To give ruby as a gift – a warning, indicating that you shouldn’t harm yourself during the split.
To lose jewellery with ruby – you will have to hide your feelings and opinion.
The ruby with a crack – an undeserved insult that will encourage distrust and disbelief.
To swallow the ruby – a wrong way to become famous will make you lose your friends.

Jewellery brand: Ernstes Design

Each and every piece of jewellery made by German brand Ernstes Design has a flow of elegance. Ernstes design was founded by Andreas Ernst, who has created the whole concept of Ernstes Design creations in 1993. Most of the items are made of stainless steel. Stainless steel is a strong corrosion-resistant material. Used in jewellery making it gives the created pieces a touch of strength and consistency. Just like a women wearing Ernstes Design jewellery can feel self-confident, exquisite and adamantine.

The range of Ernstes Design jewellery creations is edgy and subtle at the same time. The variety of shapes, models and sizes makes it easy to find oneself a matching piece of jewellery. Each pair of earrings, pendant, necklace or ring made by Ernstes Design gives a sharp impression.

Some of items made by ED are decorated with Cubic zirconia stones which brightens the overall appearance of a jewellery piece. Beautifully matched sets which include rings, earrings and pendants could be perfect accessories for a cocktail party or an evening out.

The jewellery made by Ernstes Design is unique by the combination of different materials. The range includes pieces in which stainless steel is matched with pearls or aquamarine stones. Gemstone itself being a “material from nature” carries an inside warmth and thus combining stainless steel with some gemstone the harmony is created.

If you want to supplement your outfit with something elegant and look classy, choose Ernstes Design jewellery. You can find it at an online jewellery shop and auction Gembid.

Fashion discovery: Everything5pounds

We are all in a constant search for cheap deals to get. As summer is already here, each of us is searching for a comfortable outfit in our wardrobe. And it is quite often that the dresses that we used to wear last summer doesn‘t fit us anymore or the clothes that we used to wear all the time are worn out already.

That‘s what happened to me a few days ago. The weather got better and I was futzing around searching for what to wear. Of course, the wardrobe is full and there is nothing to wear.

So I headed to and typed in „cheap clothing online uk“. And I made a discovery of a super cheap clothing store where everything is for 5 pounds!

And now I am stuck, there are so many nice dresses and I don’t know which one to choose. I am thinking about ordering a few items and save some time and money. On the other hand, I doubt about the quality of the clothes. How can they be so cheap? 🙂 So maybe I’ll first order one dress and I will see if it is worth ordering more.

Here are my favourite picks:

Colourful Stones Embellished Neckline Dress

Military Babydoll Dress

Vintage Heraldic Print V-Neck Dress has many great offers. Their assortment includes not only dresses, but also tops, knitwear, jackets & coats, footwear, trousers & leggings, skirts & shorts, accessories, bags, lingerie & nightwear and even childrenswear.

The delivery charges depend on the total weight of the items ordered, so I guess if I will order more I will pay less 🙂 So now I am going to choose and order!

Do you know any other cheap clothing websites? Share your experience 🙂